The 2025 Subaru Love Promise Customer and Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is Wayne Subaru dedicated locally to the Love Promise?
Long before Subaru’s Love Promise campaign began, Wayne Subaru has supported organizations and individuals within the community where we work, live, and play. The Wayne Subaru family of employees have relationships established within the community that have helped to provide support in various ways throughout the past 40 years. Our commitment to our community can be seen in various partnerships with local charities and non-profit organizations. We're grateful for the opportunity, not only to be a part of our community, but to serve it well by showing our commitment to sharing the benefits of being a part of the larger Subaru family. Thank you for allowing Wayne Subaru to be a part of your life and the greater Wayne Township community.
Pequannock Animal Shelter A.D.O.P.T.
Ryerson Elementary School
Wayne PAL, Pequannock Township EMS, Wayne Memorial First Aid Squad
Chilton Medical Center
Love Promise Stories from Wayne Subaru
Subaru and Wayne Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Wayne Subaru Teams Up to Support Local Community - Karen D
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Wayne, this is a harsh reality. Helping others strengthens communities, which is why Wayne Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Wayne Subaru have helped nearly 900,000 children and adults in urgent need. On 01/14/2025, Wayne Subaru donated 120 coats to Strengthen Our Sisters. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Wayne Subaru generosity supports Wayne First Aid Squad mission - Leo David P
Once again it is our privilege to say thank you to the generosity of the Lesko family and Wayne Subaru. Because of the Lesko family’s donation of a new Subaru Crosstek Premium/RRB for the Wayne First Aid Squad’s annual raffle, the Squad was able to raise $50,000 for the purchase of equipment and supplies. This is the seventh year Wayne Subaru and the Lesko’s have donated a vehicle for the Squad’s raffle. The winner of this year’s new Subaru was Gail Eckstein from Wayne. Proceeds from the raffle will be used to purchase supplies, equipment and ambulance repairs in the Squad’s day-to-day operations. Examples of supplies which will be paid for include masks, gloves, splints, bandages, EPI Pens, AED pads, oxygen masks, Narcan, albuterol, blood pressure cuffs, stethoscopes, etc. The Wayne Squad responds to over 4,000 emergency ambulance requests each year. As a volunteer organization, the Squad relies on donations from its friends and neighbors in Wayne Township and fundraisers to meet its expenses. Our volunteer Squad provides it's services at no charge to those in need. Anyone interested in serving their community as a volunteer EMT can contact the Squad through its website, waynefas.org, and fill out an application. The Squad will provide all training required to become an EMT. If you are in the market for a new or used vehicle, please consider Wayne Subaru at 600 Route 23 North, Pompton Plains. Be sure to tell them you were sent by the Wayne First Aid Squad. Again, we would like to thank Wayne Subaru and the Lesko Family for their continued support. The women and men of the Wayne Township Memorial First Aid Squad
Wayne Subaru hero to many Special Needs kids - Steve S
Wayne Subaru has given hundreds of special needs kids the opportunity to enjoy the holidays like the recent Halloween party that was held at the Wayne PAL. Through our partnership with Wayne Subaru and the Wayne PAL these kids get to experience things that some people take for granted
Wayne Subaru supports Pequannock EMS - Chief Thomas L
The Pequannock Township First Aid & Rescue Squad would like to thank Wayne Subaru and the Lesko Family for their continued support to our volunteer organization. The squad is honored to be a recipient of funding from the Share the Love Event. The funding we received this year, allowed us to purchase a LUCAS Chest Compression System. This devise provides consistent quality chest compression during resuscitation attempts. We look forward to our continued relationship with Wayne Subaru, as we serve our community through our volunteer staff.
Pequannock Township Animal Shelter Happy Tails – October 2024 - Ann C
Thank you Wayne Subaru for your support of the Pequannock Township Animal Shelter. With the donations received through the SUBARU LOVES PETS program, the shelter has the ability to provide for the needs and obtain the necessary veterinary care for the many pets awaiting adoption. Happy, health pets means more animals are likely to find their forever home! This month’s adoption story is Alex (left) and Ollie (formerly Chianti). Alex was adopted in August but was returned because he was being bullied by the resident cats. While back at the shelter, he was introduced to new kitten Chianti and they became great play buddies! These “brothers from different mothers” got along fabulously, even though there was about 6-8 weeks difference in age. Their new family reports: “Well Alex kept his name but Chianti is now Ollie. We went into the shelter to get some furry companions for my mom and we always trust the folks at the shelter to know which ones are best for our situation. They’ve never steered us wrong. Alex and Ollie aren’t litter mates but they played like they were so we wanted to bring them both home. There are only a few months between them so once they grow up they’ll be like brothers. They are loving their new home! Thank you Pequannock Animal Shelter!” Three cheers for Alex and Ollie, and their amazing family!
Wayne Subaru Service Delivers - Charles M
In 2021 I purchased a very gently used Subaru. Although I was happy with the car, an issue with the rear differential came up soon after I started driving it. It was fixed without a lot of fuss; however, I was hoping for a better experience when it came to the service. A close friend and longtime Subaru owner strongly suggested that I bring the car to Wayne Subaru for future service and repairs even though it was much further away. When the rear differential needed to be repaired again, I brought it to Wayne Subaru, thinking that it previously had not been repaired properly the first time. My experience at Wayne Subaru was very pleasant, I was given a nice loaner, and the car was repaired. My experience was so good, that I encouraged my college age daughter to purchase a Subaru when she was shopping for a car last spring. She ended up buying a Forester, and now we are a 2 Subaru family. In July, we suffered a devastating fire in our home. Fortunately, everyone was safe, but the interior and contents were virtually destroyed. We were displaced indefinitely and face a long road ahead to get back to normal. The day after the fire, I was driving the Subaru - one of the few possessions not affected by the blaze - and noticed that the rear differential was once again a problem. The car was not safe to drive. The timing was terrible, because I had so much to take care of in the aftermath of the fire, and Wayne Subaru is quite a distance from where I live (about 40 minutes). I called them and, as I explained the situation, I broke down, overwhelmed by this new problem. I was especially frustrated because this was the third time that the rear differential had failed in my relatively new vehicle. The people at Wayne Subaru quickly came up with a solution. They would bring a loaner to my home and tow my car up to their location for service. And, they promised to get to the bottom of why this particular problem kept happening. I was very relieved that I could continue to do what I needed to do for my house fire, dealing with the insurance company, fire officials, etc., while having a reliable loaner to drive. Wayne Subaru really worked to get to the bottom of the problem with my own car, and ended up basically rebuilding what was needed to ensure that there would be no future problems with the rear differential. Since the problem with the car had been chronic and serious, Jerry Ciriaco of Wayne Subaru met personally with people from Subaru’s corporate office during a conference in August. After explaining the situation, he secured a generous offer of compensation, which was very much appreciated. My family had been through so much, and were in the process of replacing a lot of things we needed as we set up a temporary home. When my car was repaired and ready for pickup, Jerry offered to bring it to my temporary home one evening and switch it for the loaner, kindly working around my work schedule. When he arrived, not only did he bring my clean, repaired car; he brought a gorgeous gift basket filled with wonderful home goods to help my family feel more comfortable in our temporary location. There were bath towels, a cozy throw blanket, a coffee maker; pretty mugs and gourmet coffee. So many comforts of home. Once again, I was overwhelmed, but this time by the kindness of Jerry and the wonderful people at Wayne Subaru. I have never had an experience where a business had gone so above and beyond to help me and my family. Jerry even mentioned that his wife had put together the basket; it was touching to know that even his own family was involved in helping my family. There is no question that I am a Subaru customer for life now. And it’s comforting to know that my daughter up at college is driving a Subaru as well. -Christina Gorman
Wayne Subaru Delivers Warmth to Cancer Patients in Community - Samantha V
For the past several years, Wayne Subaru has been partnering with The Leukemia & Lymphoma Society (LLS) and the Atlantic Health System Chilton Medical Center in Pompton Plains New Jersey through the Subaru Loves to Care initiative. This partnership involves delivering blankets and messages of hope to those fighting cancer. On Thursday June 6th, Wayne Subaru personally delivered these items to local cancer patients in treatment at Atlantic Health System Chilton Medical Center. This amazing program has truly allowed these two organizations to not only positively impact the communities where they live and work, but sends hope, love and warmth to patients facing cancer. The Chilton Medical Center staff expressed their sincere appreciation for Wayne Subaru who keeps their patients in their thoughts when deciding where to bring their generous donations. This year, Wayne Subaru has also opted in to support the LLS Urgent Need Program, Pediatric which will provide five pediatric cancer households with financial relief to help offset non-medical costs associated with treatment such as transportation, food, housing, utilities, and more.
Haskell Elementary School - Brett B
It is with great appreciation that I write this letter to the kind people of Wayne Subaru. Haskell School truly appreciates these donations, as they will help serve our students and community in such a positive way. We are always trying to exemplify how to be kind and caring individuals, with a propensity to help others. This experience is a prime example of giving in action. Once again, thank you so much for your kindness and we look forward to working with you again in the future.
Three Little Kittens That Didn’t Lose Their Mittens A Halloween story with a not-so-scary ending - Ann Y
Razzle and his two sisters, Dazzle and Flash, were discovered in late June by a kind person in a local cemetery (cue the eerie sounds for the start of a ghost story). Since they were only several weeks old, it was thought best to leave them so that the momma cat could take care of them. After a week or two, with careful monitoring by the rescuer under the direction of the Pequannock Township Animal Shelter Manager/ACO, it was determined that the momma cat was no longer in the vicinity. At that point, the best course of action was to take these three little kittens to the shelter for food, warmth and veterinary attention. So, in July, these three little ones were brought to the shelter. At first, they were scared, but slowly they began to warm up to the kindness of the shelter staff and volunteers. In September, they were big enough and well-behaved, so they were allowed join in the fun outside their cages and social with the other resident cats in the shelter cat habitat! And boy, did they like that freedom! They would play with each other, and with the other kittens and adult cats! But there was no interest in adopting these 3 kittens. Weeks passed. September turned to October. Why on Earth was no one interested in these three kittens? Staff and volunteers at the shelter were mystified. But then a Halloween Miracle occurred! Thanks in part to the increased attention from the Subaru Loves Pets adoption event, a week before Halloween, Razzle was finally “noticed” and adopted by a kind family to be the “little brother” to their other cat. And then, just days before Halloween, Dazzle and Flash had their moment to shine, and the two sisters were adopted together by a local family, giving them a loving “forever home” in time for Halloween – no tricks, just a very happy adoption treat! What a very Happy Halloween for these three, from starting out in a cemetery to finding their way to forever homes! And thanks to Wayne Subaru for bringing attention to the Pequannock Township Animal Shelter and the shelter residents awaiting adoption! Many shelter pets were adopted from the Pequannock Township Animal Shelter through the efforts of Wayne Subaru’s participation with the Subaru Loves Pets campaign. Many more pets are awaiting their person or family to come along and adopt them. Your new best friend is waiting for you at the Pequannock Township Animal Shelter! Please call or visit: 11 Washington Street, Pompton Plains, NJ 07444, 973-835-3980. And to learn more about the pets available for adoption and upcoming shelter and ADOPT (the volunteer group in support of the shelter) events, please visit the shelter Petfinder page: https://www.petfinder.com/member/us/nj/pompton-plains/pequannock-animal-shelter-nj76/ or the shelter Facebook page: https://www.facebook.com/pequannockanimalshelter
Wayne Subaru Loves Pequannock EMS - Tom L
The Pequannock Township First Aid & Rescue Squad would like to thank Wayne Subaru and the Lesko Family for their continued support to our volunteer organization. During the past several years we have been honored to be a recipient of funding from the Share the Love Event. The funds we have received, have allowed us to purchase new automatic external defibrillators, provide CPR training to the community and training for our membership. We are currently in the process of purchasing a LUCAS Chest Compression System with the funding we received this year. This devise will provide consistent quality of chest compressions during resuscitation attempts. We look forward to our continued relationship with Wayne Subaru, as we continue to serve our community through our volunteer staff.
